Triple Whale Pricing in 2026: Plans, Costs, and Contract Terms
The monthly price is not the number I would put in the budget. Triple Whale can bill you every month while still locking you into a 12-month subscription.
Triple Whale pricing by GMV in 2026
Triple Whale's Shopify listing remains public. According to Shopify, Foundation starts at $219 per month and Automate at $749. The table below is our July 26, 2026 snapshot of how prices increased with annual GMV.
| Annual GMV | Foundation | Automate |
|---|---|---|
| Under $250K | $219 | $749 |
| $250K-$500K | $329 | $899 |
| $500K-$1M | $429 | $1,099 |
| $1M-$2.5M | $549 | $1,349 |
| $2.5M-$5M | $799 | $1,799 |
| $5M-$7.5M | $1,129 | $2,399 |
| $7.5M-$10M | $1,529 | $2,899 |
| $10M-$15M | $1,849 | $3,499 |
| $15M-$20M | $2,529 | $4,199 |
| $20M+ | Contact sales | Contact sales |
Pricing snapshot captured on July 26, 2026. Triple Whale's current pricing page does not display prices. Confirm your current monthly price and 12-month total in writing.
That official listing is the public source for the $219 and $749 entry prices. Triple Whale's own pricing page does not display prices and is not the source for the remaining figures.
Take Automate at the $1M-$2.5M GMV tier. In the July 26 snapshot, it was $1,349 per month. Because the contract lasts 12 months, that would mean a $16,188 annual commitment.
Triple Whale's current pricing page shows the plans and routes paid-plan buyers to Book a walkthrough or Talk to sales. It does not display prices. The screenshot below records that buyer-facing page state.
In the July 26 snapshot, the $219 starting price applied to stores under $250,000 in annual GMV. A store doing $6 million was shown $1,129 for Foundation or $2,399 for Automate.
If your store does $20 million or more, you need to ask Triple Whale for a quote. Enterprise also has custom pricing.
You can pay monthly and still be locked in for the year
Monthly billing only tells you when the money leaves your account. It does not tell you when you can cancel. According to Triple Whale's current pricing FAQ, Foundation, Automate, and Enterprise are 12-month subscriptions.
Using the July 26 snapshot, Foundation at $549 per month in the $1M-$2.5M band would add up to $6,588 over the term. Automate at $1,349 would add up to $16,188.
That is the number I would put in the budget. Not $1,349.
These examples use our July 26 pricing snapshot. They are budgeting examples, not current public quotes. Your order form is the final price.
You can also pay for the year upfront. Triple Whale says this gives you two months free and keeps you in the same GMV tier for the full year. You pay sooner, but your price does not rise during that year. If you pay monthly and your store grows into a higher tier, Triple Whale says it will move you to that tier after giving you notice.
The Free plan has no commitment. For a paid plan, ask Triple Whale to put your GMV band and total cost for the year on the quote. Check the renewal date and included features. Also ask who can fix billing or data-access problems after you sign. A monthly invoice is not proof of a monthly contract.
Why Triple Whale prices differ across websites
$219 and $549 came from different GMV bands in Triple Whale's July 26 pricing snapshot. Foundation was $219 for a store under $250,000 in annual GMV and $549 for a store in the $1M-$2.5M band.
That is why a Triple Whale price means little without the GMV band. Check your annual GMV first, then look at the Foundation or Automate price for that band.
The Shopify listing still publishes entry prices. According to Shopify, Foundation is $219 per month or $2,190 per year and Automate is $749 per month or $7,490 per year. Triple Whale's own pricing page no longer displays those prices or the higher GMV tiers.
The payment option can also make two prices look different. One page may show the monthly payment, while another shows the lower annual prepaid price.
When you compare a search result with a quote, check three things: your GMV band, the plan name, and the 12-month total. Do not compare monthly prices until those three details match.
What each Triple Whale plan includes
Foundation and Automate are paid plans whose prices depend on annual GMV. Triple Whale's current page does not display their prices, and Enterprise needs a custom quote. The page shows Retention and Conversion as included with Automate.
| Plan | How the price works |
|---|---|
| Foundation | Paid plan with a price based on annual GMV |
| Automate | Higher-priced plan based on annual GMV; includes Retention and Conversion |
| Enterprise | Custom price from Triple Whale's sales team |
How Foundation, Automate, and Enterprise pricing works. Checked on 2026-08-02.
The Shopify listing also says Foundation includes Sonar Send and Sonar Optimize. Plan details can change, so ask Triple Whale to list everything included in your quote.
Do not add separate Retention or Conversion prices to Automate. Triple Whale shows both as included. That is why the main table only compares Foundation and Automate. If you choose Foundation, ask whether any feature you need costs extra. If you choose Enterprise, ask for the full 12-month price and a written list of everything included.
Compare a more focused Shopify option
If you mainly need attribution, CAPI, profit reporting, and Klaviyo recovery, compare Venon's public pricing before paying for features you may not use.
Triple Whale earns its price when the whole team uses it
Automate is hard to justify at $16,188 a year if one person only checks the dashboard twice a week. It makes more sense when several people use it to make decisions every day.
One public example shows where Automate can help. Aidan Drentin shared a Moby-built regional dashboard covering sales, product costs, shipping, fees, ad spend, and profit. His team uses it for regular reporting instead of leaving the feature unused.
Jesse Altman made a different choice. His team replaced a Triple Whale setup that cost about $1,000 per month with a $100 connector and Google Sheets. He said the simpler setup gave them clearer numbers. These are two individual experiences, not proof of what every store should do.
Write down one action for every feature you think you need. If nobody can say what changes after they open it, leave that feature out of the value calculation. Software does not earn its price by being available.
ROAS alone is not enough. Revenue can look strong while product costs, shipping, payment fees, returns, discounts, and ad spend leave little profit. A useful tool should help you decide what to do next, not just show another revenue number.
If Triple Whale includes more than your team needs, use the Triple Whale alternatives comparison to compare other options.
Venon is a narrower option for Shopify attribution, profit, and recovery
Venon is not a full replacement if your team needs Triple Whale's full analytics, creative reporting, automation, or enterprise tools. Choose Triple Whale when your team will use those features.
If you mainly need better Shopify tracking, Venon is the simpler option. It starts at $99 per month and includes attribution, conversion API feeds, profit reporting, and Klaviyo recovery.
Profit Tracking is live. Add your product costs, shipping, payment fees, returns, ad spend, and other expenses. Venon then shows POAS alongside ROAS, so you can see whether an order left profit after those costs.
Klaviyo Recover finds abandoned carts that Klaviyo misses. It sends eligible shoppers through separate recovery flows without changing your existing flows.
Rippl Impact Gear kept Triple Whale/Sonar in place. In June 2026, Venon increased recovered revenue by 41.7% over Rippl's existing original-flow-plus-Triple-Whale result across Browse and Site Abandonment. This is one store's result for one month, not a guarantee.
You can read more about Klaviyo Recover or start with the guide to abandoned cart recovery for Shopify.
This is not a simple "$99 versus $749" comparison because Triple Whale does more. Venon is for operators who want Shopify tracking, CAPI, POAS, and missed-cart recovery without paying for the full Triple Whale toolset.
FAQ
How much does Triple Whale cost in 2026?
Triple Whale's Shopify listing shows Foundation from $219 and Automate from $749. Our July 26 pricing snapshot showed Foundation up to $2,529 and Automate up to $4,199 across the listed GMV tiers. Triple Whale's current pricing page does not display prices, so request a current quote.
Why do Triple Whale prices differ across websites?
Triple Whale charges more as annual GMV grows. Its Shopify listing shows entry prices, while older tables and search results may show higher GMV bands. Triple Whale's own pricing page no longer displays prices.
Does Triple Whale require a 12-month subscription?
Yes. Foundation, Automate, and Enterprise lock you in for 12 months. Paying monthly only spreads the payments out. Annual prepayment gives two months free and locks your GMV tier for the year. Free has no commitment.
What is included with Automate?
Triple Whale's pricing page shows Retention and Conversion as included with Automate. Ask Triple Whale to list every included product in your quote before you sign.
Is Venon a full replacement for Triple Whale?
No. Triple Whale has more analytics, creative reporting, automation, and enterprise tools. Venon focuses on Shopify tracking, CAPI, profit reporting, and Klaviyo recovery.
Conclusion: choose based on the annual commitment and the jobs your team will use
Triple Whale makes sense when your team will use its extra features. If you mainly need Shopify tracking, profit reporting, and cart recovery, compare a focused tool with the same store data before signing a 12-month contract.
Prices and bundles change. This article separates Triple Whale's current Shopify listing prices from our July 26 GMV-tier snapshot. Triple Whale's own pricing page does not display prices, so recheck your tier and 12-month total before signing.
Compare both tools with your own orders
Run Venon beside your current setup for 60 days, compare attribution and profit on the same Shopify orders, then keep the tool your team trusts. Venon's money-back guarantee keeps the test low risk.
