Triple Whale Recovered +29%. Venon Found Another +41.7% After That.
Rippl Impact Gear sells protective equipment for snow sports and moto riders under the line “Beat pain. Ride hard.” Rippl kept Triple Whale, Sonar, and its Klaviyo flows in place. In June, Triple Whale added 29% on top of the original Browse and Site Abandonment flows. Venon then found another 41.7% on top of the combined stack, from shoppers both paths missed.
The Challenge
Rippl already ran Triple Whale and Sonar alongside Shopify and Klaviyo. The stack worked, and replacing it was never on the table.
The question was narrower: how many shoppers were still slipping past both the original Klaviyo path and Triple Whale?
Every tracking layer catches a share of the shoppers the previous one missed. But no layer catches everyone, and whatever remains untracked never enters a flow and never shows up in a report.
The hard requirement: recover those remaining shoppers without creating duplicate events and without sending anyone a duplicate email.
The Solution
Venon was added as the final recovery layer on top of the existing stack. Venon Klaviyo Recover created matched duplicate versions of the live flows, and the original flows stayed live and untouched.
The Venon flows were configured to send only when a shopper or event had not already been tracked by either the original Shopify/Klaviyo path or Triple Whale. Nobody gets a second email, and the three revenue buckets stay mutually exclusive.
That makes the June result a clean layered comparison: what the original flows generated, what Triple Whale added, and what Venon found after both.
Results
June 1 – 30, 2026, Browse and Site Abandonment. Triple Whale added 29% on top of the original flows. Venon then found another 41.7% on top of both, from shoppers both paths missed.
Found by Venon After Triple Whale
+41.7%
On top of originals + Triple Whale · June 1 – 30, 2026
What each layer added, step by step (June 1 – 30, 2026)
Original flows
Baseline
Triple Whale added
+29% on top
Venon added
+41.7% on top of that
Each layer only counts shoppers the layers before it missed. Triple Whale added 29% on top of the original flows. Venon then added another 41.7% on top of originals and Triple Whale combined, which brings the whole stack to +82.7% vs the originals alone. And because Venon's tracking also covers everything Triple Whale catches, Venon on its own would have delivered that full +82.7%. Running last, Venon still recovered 85.6% more revenue than Triple Whale.
100%
Original Flows
Baseline
+29.0%
Triple Whale Added
on top of the originals
+41.7%
Venon Added
on top of originals + Triple Whale
+82.7% in total, incl. what Triple Whale tracked
+35.3%
Browse Abandonment
Venon uplift vs original + Triple Whale
+74.0%
Site Abandonment
Venon uplift vs original + Triple Whale
+29.0%
Triple Whale vs originals
+85.6%
Venon vs Triple Whale
+82.7%
Total vs originals
Scoped to Browse and Site Abandonment, the two flow categories where both Triple Whale and Venon added revenue in June.
Key Takeaways
Venon out-recovered Triple Whale
In the same two flow categories and the same month, Venon recovered 85.6% more revenue than Triple Whale, found after Triple Whale had already taken its share.
No rip-and-replace required
Rippl kept Triple Whale, Sonar, and its existing Klaviyo flows exactly as they were. Venon ran as the final recovery layer and only picked up what both existing paths missed.
Layered, not double-counted
The Venon flows sent only when neither the original Klaviyo path nor Triple Whale had tracked the shopper. The three revenue buckets are mutually exclusive, so the +41.7% sits cleanly on top of the stack.
Held beyond the headline month
Across all four matched flows, the Venon addition held over longer windows: +19.7% over the rolling 60 days ending July 29 and +18.8% across the full post-launch history.
Conclusion
This is a parallel-stack story, not a replacement story. Triple Whale added 29% on top of Rippl's original Browse and Site Abandonment flows. Venon then found the shoppers still missing and added another 41.7% on top of the combined stack. The complete layered setup produced 82.7% more revenue than the original flows alone.
If you already run an attribution stack, the question isn't whether to replace it. It's what the remaining gap is still costing you. Keep your current stack. Measure what it still misses.
Methodology
Figures cover June 1 – 30, 2026, scoped to the Browse and Site Abandonment categories, the two where both Triple Whale and Venon added revenue in the period. Original-flow and Venon-flow revenue is attributed revenue from Venon's analytics; Triple Whale revenue is taken from the Klaviyo flow report for the same period. Per the confirmed setup, Venon flows sent only when neither the original Shopify/Klaviyo path nor Triple Whale tracked the shopper or event, so the three buckets are treated as mutually exclusive. Venon uplift is Venon revenue divided by original plus Triple Whale revenue; total stack uplift is Triple Whale plus Venon revenue divided by original revenue. All revenue is in USD; no currency conversion was applied.
This is an observed result for one customer, based on separately tracked flows, not a randomized incrementality experiment. Results vary and are not guaranteed.
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