How HER ONE Increased Flow Revenue by +112.9% in May
HER ONE develops nutritional supplements and wellness products for women, focused on gut health, holistic well-being, beauty from within, and hormonal balance. Founded in 2017 and made in Germany. In May 2026, revenue attributed to Venon's matched duplicate flows exceeded HER ONE's matched original flows by 112.9% in total, without changing anything in the existing Klaviyo setup.
The Challenge
HER ONE already had live Klaviyo flows for abandoned cart, abandoned checkout, and browse abandonment. The lifecycle strategy was in place and the emails were doing their job.
But even a strong flow can't convert a shopper if the triggering event never reaches Klaviyo.
Browser restrictions, expired identifiers, and blocked scripts can make returning opted-in shoppers invisible to normal browser-side tracking. They abandon a cart or browse a product, and no event fires.
The email strategy was sound. Eligible revenue was still going unrecovered, and there was no way to see how much.
The Solution
Venon Klaviyo Recover created matched duplicate versions of HER ONE's existing abandoned-cart, abandoned-checkout, and browse-abandonment flows. The original Klaviyo flows stayed live and untouched.
Venon's first-party, server-side tracking identifies additional eligible shoppers that browser-side tracking misses and sends those recovered events into the matched duplicate flows. Only eligible, opted-in contacts receive emails, and shoppers already handled by the original flow don't get a second email.
Because the duplicate flows run on their own trigger events, original-flow revenue and Venon-flow revenue stay separately measurable. The lift isn't an estimate. It's visible flow by flow.
Results
HER ONE runs Venon Klaviyo Recover on its abandoned-cart, abandoned-checkout, and browse-abandonment flows. Here are the results for May 1 – 31, 2026.
Additional Flow Revenue
+112.9%
All three matched flow pairs · May 1 – 31, 2026
Key Takeaways
The abandoned-cart flow had the most to recover
Shoppers the original abandoned-cart flow never saw triggered the matched Venon flow instead. Without the duplicate running alongside it, that entire gap would have stayed invisible.
The original flows stayed untouched
No rebuild, no new email copy, no changes to the existing lifecycle setup. The matched duplicates ran alongside the originals, which kept converting exactly as before.
More revenue on flows that already worked
Even where the original flows were converting well, the matched Venon duplicates found additional eligible shoppers and added revenue on top over the exact same dates.
Not a one-month spike
From mid-February through early August, the additional revenue attributed to the Venon flows roughly matched everything the original flows produced over the same period.
Conclusion
HER ONE didn't change its email strategy, rewrite a single flow, or touch its existing Klaviyo setup. It closed an identification gap, and the matched flows made the recovered revenue measurable: a +112.9% total uplift across the three matched pairs in May.
The biggest share came from shoppers the original abandoned-cart flow never saw at all. If your flows are live, the question isn't whether they work. It's how many eligible shoppers never trigger them.
Methodology
Additional revenue is the revenue attributed to HER ONE's live Venon duplicate flows. It is compared with the revenue attributed to their matched original Klaviyo flows over the same dates (May 1 – 31, 2026). Lift is additional Venon-flow revenue divided by matched original-flow revenue. Three matched live flow pairs ran in the period.
The +112.9% headline is the total across all three matched pairs: all additional Venon-flow revenue divided by all matched original-flow revenue over the same dates. The original Abandoned Cart flow had no attributed revenue in May, which pushes the total higher than a like-for-like comparison; across the two pairs where the original flow had revenue, the like-for-like lift was +31.1%.
This is an observed result for one customer, based on separately tracked matched flows, not a randomized incrementality experiment. Results vary and are not guaranteed.
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